work.
process.
final designs.
Client

Year

2023

Tools

Figma

After Effects

Adobe Aero

Categories

AR

Spatial UX

Business

Team

Myself

Visionary Museum is a company that innovates the way people experience museums, creating various products to enhance your museum visit. Their latest project, ARVE, utilizes reality glasses to extend museum information into an augmented reality space.

AR Tech in Museums

Many museums already utilize AR technology in their exhibits for people to experience, but often times these extra interactions distract the visitor from the actual artwork. Museums would use AR to create extra games, interactions, etc. but Visionary Museum will use AR differently to not distract, but to enhance the artwork. Within 2024, around 65% of frequent visitors are 60+ years old while only 9% of frequent visitors are 40 and under. Using AR and other tech will bring in a younger audience as a new experience while helping the older audience with understanding the artwork without reading the tiny paragraph next to each art piece.

ARVE

The Augmented Reality Visor Experience (ARVE) is a device crafted to elevate museum viewing. ARVE transforms, blending augmented reality seamlessly into your museum experience. It utilizes AR glass technology to immerse users in interactable information about artworks and the museum. ARVE enhances learning, offering features like artist biographies and insights into creative processes, enriching your museum visit in ways other museums may lack.

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Highlights

The highlight feature "highlights" extra information about the artwork in forms of bubbles around the artwork. Reading and listening to information as you gaze upon each art piece.

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Directions

The directions feature helps people navigate around the museum using visual indicators. Use the catalog using your eyes or buttons on the device to pick a place, and arrows on the ground will appear guiding you to your destination.

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Company Website

Visionary Museum does direct to sale operations with museums and because of that, there needs to be a website for buyers to visit and negotiate partnerships with Visionary Museum. This website showcases what Visionary Museum is, the power of ARVE, general pricing, and email submission to the company.

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Introduction Video

Lastly, here is a short video explaining Visionary Museum for newcomers.

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Final Thoughts

For this project, I encountered the challenge of venturing into new and unique territory, exploring concepts I hadn't tackled before. One such innovative approach was the creation of a company website designed to engage with other businesses rather than direct customers. Taking a business minor, I wanted to address some business-related ideas that revolve around a company's struggles rather than the consumer. Additionally, by incorporating Adobe's program, Adobe Aero, I gained valuable insights into showcasing augmented reality content and seamlessly integrating it within my project. I had a great professor guide me through the steps, identifying questions that needed to be answered, such as prices and liabilities for example. This process was enjoyable for me and opened my mind to possibilities around business relationships that can enhance the user experience.

Process

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